I lead a team of data science & analyics professionals in Procter & Gamble across Singapore & Guangzhou to develop the next generation of techniques to improve marketing & sales effectiveness. Evidence based marketing and causal inference are my long time professional areas of interest.
In terms of technology, I started early teaching myself computer programming in BASIC from the IBM PC manuals in my father’s office at the age of eleven. Though I have never professionally worked as a programmer beyond my data science work, coding has been my lifelong passion for over quarter of a century. I have contributed to a few open source projects including the Go programming language.
In the field of Arts, I am a hobbyist musician and multi-instrumentalist having learned guitars, keyboards and the indian percussion instrument called Tabla. I have interests in Photography & Design.